Event Sales

Let’s face some facts:

Profit margins are shrinking. Brand loyalty is almost unheard of. Lenders are making it tougher and tougher to get a deal approved. Flyers are not bringing people in. Consumers are facing marketing fatigue. Training budgets for staff are razor thin if they exist at all. What can you do?

What if you could have a sales event where your staff were engaged and being trained; from the sales managers to the sales person and the finance office all at the same time.

If you have ever had a hosted event your staff was discouraged from watching what the company does and to keep their distance. Fortified Credit specializes in events that are also training opportunities at the same time.

We want your finance manager to sit with ours. Fortified Credit’s finance manager has over 25 years of lending experience and has trained hundreds of finance managers across Canada. In addition, our finance team remotely manages the subprime aspects of dealer operations for stores that are not large enough to have a full-time subprime department so we are always on top of any changes in the market place.

The Sales Managers with Fortified Credit have a combined 25 years of sales experience and have consistently been sought after by stores to come on board full time. Start to finish from greeting the client to soliciting the business and getting information; our team are consummate professionals.

We are not interested in giving you pie in the sky promises and asking you for massive marketing budgets. What we do promise is a profitable event that will energize your staff to get them fired up.

Fortified Credit will teach your staff how to get the best approvals and get the most out of them. We will show them how to best structure deals to be approved and to allow for renewals (trade ins) of interest rates in the years to come. Contact management and simply engaging the client will be reinterpreted to ensure that your team gets it.

In the world of finance where currently 36% of Canadians are sub prime (and that number is growing) does it not just make sense to have your team prepared to properly handle this category of clientele. When handled properly they will stick with you for a very long time.

In the traditional models of the automotive business we are all heroes on the last day of the month and zeroes on the first. We do not see past that month-long window. Fortified Credit’s program helps assure that the month is covered and that your team is fortified with training and leads to follow up on for months and years to come.

Unlike the American companies that are here to get in and get out; Fortified Credit is 100% Canadian and we want your development for the long term. Your success is our success.

MATH:
American Marketing Firm Math:

10 units sold for an average gross of $6,000.00 per unit. Total gross $60,000.00 (assume 60% front 40% back. Pack $500 per unit)
Marketing budget                                                                         $12,000.00
Event Staff (Front Gross – Pack x25%)                                            $ 7,750.00

Event Management (Front and Back x 29%)                                    $17,400.00

Total paid to marketing company                                                   $37,150.00

Dealer is left with                                                                          $22,850.00

This means that the dealership paid out 61.5% for an event. That is a big chunk to give up.

Fortified Credit, a Canadian company, who has the goal of developing your staff while increasing profits proposes a different model. Contact us to find out more.